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Before the Moment of Intent: Utilizing Content to Shape the Entire Customer Journey

Thursday, Jan 17, 2013 11:30a to 1:00p
Tim Gill Center for Public Media Colorado Springs, CO

January 17th luncheon: Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s… Show more

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